As voters we are all prey to the sinister "manipulative populism";.

So what is 'manipulative populism'. It is voter targeting, focus groups, eye-catching initiatives and advertising gimmicks – all the ghastly apparatus of artifice and deceit that might sway the thinking of voters.
Started in the US by smooothie lawyer Bill Clinton under the aegis of New Democrats it was copied in the UK by surprise surprise, another smoothie lawyer, Tony Blair

 Voters can only recoil in despair.