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Why do we have an obsession with SNEAKERS?

A Brief History of America’s Obsession With Sneakers

Invented for athletics, sneakers eventually became status symbols and an integral part of street style


the way Bill Bowerman told the story, one of Nike’s greatest innovations came to him at breakfast. The University of Oregon track coach, who meticulously crafted custom shoes for each of his athletes, had been struggling to develop a shoe that the team could wear to train on surfaces other than the track. His “eureka” moment came while eating waffles with his wife on a summer Sunday in 1971, when it occurred to him that the grooves of the waffle iron were a perfect mold for the multi-terrain soles he envisioned. He poured molten rubber into iron after iron until he perfected the waffle sole pattern that Nike, which he cofounded in 1964, continues to use on some running and training shoes to

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