The mind prefers narratives to numbers.

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The way we evaluate information is strongly influenced by the way it is presented, and we rely on stereotypes and available evidence, even if it is limited, which makes us prone to jump to conclusion. 

It turns out that few people think like economists. They evaluate their choices according to where they start, not where they might end up, and much more than they like gaining, they hate losing.

There is one  basic fact about human cognition: the mind prefers narratives to numbers.
Ask people to SAVE  on their  electricity bill, fhowever if you point out that you are LOSING money they are much more likely to take action.
 Oddly, making people opt out of organ donation rather than opt in increases enrolment

We employ systems for our evaluations  System 2 relies on heuristics and rules of thumb to assess the world, leading to all manner of mistake

Most people, for example (including statisticians), reach strong conclusions on the basis of limited evidence. When they hear a story that appears to make sense, they forget a basic statistical truth: that small samples make for bad generalisations.