Bill Gates the icon of frictionless Capitalism

Bill Gates is the icon of what he has called ‘frictionless capitalism’,
the post-industrial society and the ‘end of labour’.

Software is winning over hardware
the young nerd over the old manager in his black suit.
In the new company headquarters, there is little external discipline;
former hackers dominate the scene, working long hours,
enjoying free drinks in green surroundings.
The underlying notion here is that Gates is
a subversive marginal hooligan, an ex-hacker,
who has taken over and dressed himself
up as a respectable chairman.

Source Slavoj Zizek