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Understanding how public figures are constructed aids our understanding of how we are constructed


The removal of the individual from the subject, like the death of the author,  there is an antidote even to this theoretical mode of death which resides in a particular kind of self-consciousness. One way of putting it: By making his labour the manipulation of images of public figures and icons, and thus by demonstrating an understanding of the mechanism by which a public identity is constructed, aids our understanding of how we are constructed.

A fear of extinction, or of a loss of social relevance, relevance being equated with the realm of consumer exchange, of becoming or coming up with a viable product, of having worth according to the logic(consumerism/commodification) of this realm

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