Spend Spend Spend! Are you on the hedonic treadmill, do you get a frisson of excitement when going out to 'purchase'? Many do in out libidinal society.
So what induces this? Is there an ideology, a discourse propelling you toward the 'shops' to spend your money?
Clearly there is and the purpose is that sine qua non (essential idea) of Capitalism, 'Growth'.
Curious but revealing messages are in circulation about consumption. For example, it often must be “stimulated.” Consumption is actually demanded to get growth going. That already says a lot.
Under capitalism, supply is obviously not the purpose, nor is production the means to provide needs with the desired goods.
It’s the other way around: consumptive need is the means to advance the purpose of corporate growth. Therefore, one entity by no means comes into consideration as a stimulus of growth: the income of the working population that determines the capacity to consume and the amount of sales on the market of consumer goods.
Instead, consumer confidence and the shopping mood are nourished by an ideology. So we go out and spend because for many we feel it is the 'right' thing to do and for others more jingoistically inclined it is our absolute duty, to the flag, the Queen and the Country.
So what induces this? Is there an ideology, a discourse propelling you toward the 'shops' to spend your money?
Clearly there is and the purpose is that sine qua non (essential idea) of Capitalism, 'Growth'.
Curious but revealing messages are in circulation about consumption. For example, it often must be “stimulated.” Consumption is actually demanded to get growth going. That already says a lot.
Under capitalism, supply is obviously not the purpose, nor is production the means to provide needs with the desired goods.
It’s the other way around: consumptive need is the means to advance the purpose of corporate growth. Therefore, one entity by no means comes into consideration as a stimulus of growth: the income of the working population that determines the capacity to consume and the amount of sales on the market of consumer goods.
Instead, consumer confidence and the shopping mood are nourished by an ideology. So we go out and spend because for many we feel it is the 'right' thing to do and for others more jingoistically inclined it is our absolute duty, to the flag, the Queen and the Country.
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