Conceptual metaphor, refers to the understanding of one idea, in terms of another.For example, understanding quantity in terms of directionality (e.g. "prices are rising").
A conceptual domain can be any coherent organization of human experience.
Does this apply to all peoples in the world with various languages?
The regularity with which different languages employ the same metaphors, which often appear to be perceptually based, has led to the hypothesis that the mapping between conceptual domains corresponds to neural mappings in the brain.
Conceptual metaphors are seen in language in our everyday lives. Conceptual metaphors shape not just our communication, but also shape the way we think and act. In George Lakoff and Mark Johnson’s work, Metaphors We Live By (1980), we see how everyday language is filled with metaphors we may not always notice.
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