welcome to the age of “skintellectualism”. “Women are taking a much more investigative and intellectual approach to how they buy skincare. They do their research, then seek solutions that come with transparency and proven results – rather than being roped in by generic claims and marketing tactics,” says Sarirah Hamid of Pretty Analytics, a trend-insight company that identified a 570 per cent increase in the term “skintellectual” being used in digital content between 2016 and 2017.
welcome to the age of “skintellectualism”.
welcome to the age of “skintellectualism”. “Women are taking a much more investigative and intellectual approach to how they buy skincare. They do their research, then seek solutions that come with transparency and proven results – rather than being roped in by generic claims and marketing tactics,” says Sarirah Hamid of Pretty Analytics, a trend-insight company that identified a 570 per cent increase in the term “skintellectual” being used in digital content between 2016 and 2017.
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