Western ideas of morality are not the same as Eastern, so Morality has to be seen in a cultural context

morality is not culturally universal. People around the world may share the same moral foundations ethical codes, and moral reasoning, but there is much disagreement about their relative importance across cultures.

In Eastern ideology, a highly moral person, “I,” is transformed into “we” and, consequently, feelings of society within the group are strengthened.

 This measure provides participants with a list of nine attributes that are characteristic of a highly moral person (caring, compassionate, fair, friendly, generous, helpful, hardworking, honest, kind). However, recent research in virtue ethics, character education, and political orientation across different cultures and religious traditions has suggested that these are Western moral values that need to be broadened#

As a consequence of Eastern ideology, a highly moral person, “I,” is transformed into “we” and, consequently, feelings of society within the group are strengthened.

warm-hearted, motivated, ambitious, diligent, civilized, patriotic, solidaric, careful, prudent, filial piety, dedicated, principled, active, and outgoing.” In addition, we found 17 unique Western attributes that Chinese participants did not mention in their descriptions of a highly moral person. Those attributes were “accepting, confident, consistent, educated, follows the rules, fun, good, happy, has high standards, healthy, humble, makes the right choices, non-judgmental, obedient, proper, proud, religious.”