·
Advertising bias - Selecting media
stories based on what will please advertisers
o
For example, what if an online news
outlet's biggest sponsor was a major airline? In this instance, it's possible
that outlet might headline stories pertaining to incidents on other airlines
and hold back stories that made that airline look bad.
·
Concision bias - Reporting views that
can be summed up in a few words rather than those which require lengthier
explanations
o
In a world where the average news
reader is reported to have an eight-second attention span, it's not uncommon for news outlets to publish stories in 500 words or
less, carefully selecting catchy headlines, and opting for shorter stories that
can be consumed faster than lengthier, detailed pieces.
·
Corporate bias - Picking articles or
stories that are pleasing to the owners of the media organization or
network
o
For example, what if a celebrity news
outlet's CEO also owned a luxury jewelery company? It wouldn't be so
far-fetched to see that same outlet post articles of celebrities wearing that
designer's accessories.
·
Mainstream bias - Reporting the same
thing everyone else is reporting, or to avoid offensive stories, so no reader
or viewer turns away
o
For example, CBN News (a Christian news outlet) claimed on June 30, 2017 that the
mainstream media demonstrated glaring bias during LGBTQ Pride Month. The
article cited five media outlets with news and information sections
highlighting LGBTQ life and culture.
·
Sensationalism - Reporting
extraordinary events in favor of everyday events. This can make these events
seem more common than they really are.
o
An example of this was the media's
coverage of the Bill Clinton/Monica Lewinsky scandal. This story headlined news
outlets for weeks, foregoing other stories that might've typically run on the
front page.
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