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How much does 'Herd' mentality affect your behaviour


 As soon a couple walks down the same street in search of a place to eat. They see that restaurantImage result for empty restaurant

it is clearly not doing great business

the couple then see this restaurant
Image result for busy restaurant

which restaurant will they decide to to into

Which brings u to the 'Herd' mentality

The choice of going into the busy restaurant as the better choice because other passersby do the same thing into the evening - this phenomenon is referred as an information cascade  or in the UK
"Keeping up with the Joneses"


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