Schizophrenic thinking and our love of commodites (shopping)

 As Jameson explains, the schizophrenic suffers from a "breakdown of the signifying chain" in his/her use of language until "the schizophrenic is reduced to an experience of pure material signifiers, or, in other words, a series of pure and unrelated presents in time" (Postmodernism 27). Our loss of historicity, according to Jameson, most resembles such a schizophrenic position. Jameson likens such thinking to that of the consumer in late capitalism with his/her love of commodities (shopping).