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On being seduced by Emotional Capitalism

What is emotional capitalism?

Well, it takes form in psychological persuasion, no differentiation between psychology and psychoanalysis,
the reflexive act of naming emotions in order to give
them an ontology (reality); self-help literature; the advice industry, (Agony Aunts) the state, the pharmaceutical industries, the Internet technology, Dating Agencies; etc taken together, they constitute a
progressive fusion of the capitalist market repertoires and which we adopt as languages of the self.

In the apparatus's of emotional capitalism listed above we are covertly sold the
idea that knowing more will change what we know for the better. 
And tertiary (post Seconday school) level liberal education, those of us unlucky enough to have been exposed
 to it, is not going to eke the assumptions and fallacies in the emotional capitalist discourse.

There is in 'emotional capitalism' a politics of psychology which needs to be uncovered, 
 apprehended and then arrested

 

 

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