Internet-dating, with its projects of self-cultivation, representation, and marketing
are the wide-ranging apparatus under which those whe make use of the sites and especially those run them are involved in what Illouzt nominates as "emotional capitalism,"
Those involved in the internet dating are into a culture in which emotional
and economic discourses and practices mutually shape each other, thus
producing a broad, sweeping movement in which emotional life –
especially that of the middle classes – follows the logic of economic
relations and exchange, in other words it is emotional capitalism.
But what are these dating agencies marketing?
For some, they are marketing emotional scarcity and novelty cloaked
in a promise of romantic love.
are the wide-ranging apparatus under which those whe make use of the sites and especially those run them are involved in what Illouzt nominates as "emotional capitalism,"
Those involved in the internet dating are into a culture in which emotional
and economic discourses and practices mutually shape each other, thus
producing a broad, sweeping movement in which emotional life –
especially that of the middle classes – follows the logic of economic
relations and exchange, in other words it is emotional capitalism.
But what are these dating agencies marketing?
For some, they are marketing emotional scarcity and novelty cloaked
in a promise of romantic love.
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