Reason is instrumental. Prudentialist thinking 'a minute on the lips a lifetime on the hips'.

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We do not think or ourselves as making all our decisions from the 'gut'. In serious matters, we fancy we are guided by that golden mean, Reason. And unless we are mindlessly treading the hedonistic treadmill we will endeavour to put aside mind numbing immediate pleasures and follow the course that we believe to be 'right'.
We feel that long term is better than immediate gratification. We engage ourselves in prudentialist thinking and such prudentialist thinking plays a major part in our thinking.


It s easy here to see such prudentialist 'reason' as a kind of affective investment, putting off a small pleasure to secure greater happiness in the future.


Yet if we think about  it,regulatory reason is merely instrumental for we are still seeking an emotional goal, "No, I wont have another cake just now ' defined by its long term emotional appeal.