In psychology, priming is a technique in which the introduction of one stimulus influences how people respond to a subsequent stimulus. Priming works by activating an association or representation in memory just before another stimulus or task is introduced.
This phenomenon occurs without our conscious awareness, yet it can have a major impact on numerous aspects of our everyday lives.
At a Glance
Priming helps explain why some things spring to mind faster after you see or hear a closely related concept. This can help with recall at times, but it can also sometimes impair your ability to think of unrelated ideas.
It can affect how you perceive things in the real-world, like influencing how you hear song lyrics. It can also shape your behavior and how you feel about yourself and others.
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