. It is concluded that charges of media bias may reflect more than self-serving attempts to secure preferential treatment. They may result from the operation of basic cognitive and perceptual mechanisms that should prove relevant to perceptions of fairness or objectivity
Many conservatives charge that the national news media exhibit a liberal bias, despite surface appearances of impartiality. Charges of a liberal bias essentially require the existence of a news cartel. Is the structure of the news industry capable of sustaining a cartel? A liberal news cartel requires collusion among news organizations and constraint of maverick outlets. Cartels are always vulnerable to defection. Indeed, many critics who accuse the media of a liberal bias are likely skeptical of the ability of businesses to maintain stable cartels without government assistance. Competition usually forces firms to cater to their customer’s preferences. Yet critics allege that all major national news organizations present the same biased coverage, which is more liberal than the median voter. A liberal media represents a failure in the news market
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