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technologies have an “embedded bias”

  This year’s: “What scientific concept would improve everybody’s cognitive toolkit?” Technology scholar Douglas Rushkoff nominates the concept that technologies have an “embedded bias” rather than being blank slates from which any outcome can arise. Cars have an embedded bias toward suburban sprawl; guns, an embedded bias toward killing people. By adding this concept to our cognitive toolkit, Rushkoff argues, we will have a better chance of using technologies “consciously and purposefully” and of resisting that bias. The embedded bias of the keyboardless iPad, for example, is toward passive consumption rather than active creation. 

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