welcome to the age of “skintellectualism”. “Women are taking a much more investigative and intellectual approach to how they buy skincare. They do their research, then seek solutions that come with transparency and proven results – rather than being roped in by generic claims and marketing tactics,” says Sarirah Hamid of Pretty Analytics, a trend-insight company that identified a 570 per cent increase in the term “skintellectual” being used in digital content between 2016 and 2017.
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