Color has an enormous psychological influence on human brain and is the most powerful visual cue for drawing immediate attention. Scientists have long found out that color affects the mood, personality and the perception of a brand.
Did you know 92% of the people say that visual dimension is the #1 influencing factor affecting their purchasing decision (over taste, smell, etc.)?
Or that color increases a brand perception by 80%.
For instance, Coca-cola has red as their signature color, as red has been scientifically proven to increase your heartbeat and raise your blood pressure. It instills excitement.
Similarly HP that has blue in its logo. Blue is a cool, clear color which has a feeling of trust and dependability.
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