Lovers no longer gazing into each others eyes - but holding hands and commiting to the CAUSE

What of our postmodern disdain for great ideological Causes—to the notion that,in our post-ideological era,instead of trying to change the world, we should reinvent ourselves, and our whole universe, by engaging in new forms of sexual spiritual,aesthetic and  subj tive practices in which is privacy itself  -changes into a totally objectivized “commodified”sphere Withdrawal into privacy today means adopting formulas of private au-thenticity propagated by the modern culture industry—from taking lessons in spiritual enlightenment,and following the latest cultural and other fashions, to taking up jogging and bodybuilding.

alienated”commodification is to invent a new collectivity. Today,more than ever,the lesson of Marguerite Duras’s novels is pertinent:the way—the only way—to have an intense and fulfilling personal(sexual) relationship is not for the couple to look into each other’s eyes, forgetting about the world around them,but,while holding hands,to look together outside ,at a third point (the Cause for which both are fighting,to which both are committed).The ultimate result of globalized subjectivization is not that “ob-jective reality”disappears,but that our subjectivity itself disappears