Enjoyment as a kind of weird and twisted ethical duty

 Nothing forces anyone to enjoy except the superego. The superego is the imperative of jouissance – Enjoy

Although jouissanc can be translated as “enjoyment,” translators of Lacan often leave it in French in order to render palpable its excessive, properly traumatic character: 

we are not dealing with simple pleasures, but with a violent intrusion that brings more pain than pleasure. This is how we usually perceive the Freudian superego, the cruel and sadistic ethical agency which bombards us with impossible demands and then gleefully observes our failure to meet them. No wonder, then, that Lacan posited an equation between jouissance and superego: to enjoy is not a matter of following one’s spontaneous tendencies; it is rather something we do as a kind of weird and twisted ethical duty.