People use to work to the rhythms of nature, their recreation was CARNIVAL now it is TO the diktats of advertising companies

There were  strict hierarchies of the Middle Ages and the beginning of the Renaissance 

By looking at the way in which ancient modes of living and working collectively, in accordance with the rhythms of nature,  we can gauge r popular culture as opposed to the culture of technology

It could be said (with certain reservations, of course) that a person of the Middle Ages lived, as it were, two lives: one that was the official life, monolithically serious and gloomy, subjugated to a strict hierarchical order, full of terror, dogmatism, reverence and piety; the other was the life of the carnival square, free and unrestricted, full of ambivalent laughter, blasphemy, the profanation of everything sacred, full of debasing and obscenities, familiar contact with everyone and everything. Both these lives were legitimate, but separated by strict temporal boundaries.