Concepts such as morality are intellectually and socially constructed over time

Concepts such as morality  are intellectually and socially constructed over time by a fusion of personal constructs. Such concepts that change through time.and have their own epistemology, concepts tend to be rigidified by social persuasion, including force, propaganda, peer and professional pressure, and ridicule.
Etymologists have long understood this in terms of  words: such as morality,  a word does not have a single meaning through space and time but has developed and will continue to develop. Words vary in concreteness from period to period.

A number of things can happen to a concept asuch as morality extinction; amalgamation with others; diffusion to the point of losing its discernable shape and so breaking into separate concepts; exchange by contact with other societies; becoming unchanging and mummified; encountering strong ideological opposition; having a long, rich, 

 terms such as “truth,” “reality,” and “rationality” their meaning is fluid, like that of all concepts. Tradition is essential to meaning, whether one likes that fact or not. Putnam points out that concepts are fluid and to be understood in terms of “continuity through change,” and that “meanings like morality have an identity through time but no essence