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Credibility - that consensus euphenism

In the UK, Labour’s leadership is now agreed on at least one big thing, which is that the battle of image, perception and credibility is what counts. Miliband & Balls, have a ‘credibility gap’ with the British electorate on the economy. So they now lust after credibility
Of course no one knows what ‘credibility’ is, or how one acquires it. ‘Credibility’ doesn’t stand for anything morally straightforward, like meaning what you say or saying what you mean. Nor does it signify anything remotely quantifiable – any correlation between evidence presented and case made. 'Credibility' is a consensus euphemism.  What else are concensus euphenisms?
How about 'reason'?
Being 'rational'
'Common sense'
Van Gogh's boots?
 

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