According to the website for Lumosity, which is one of the best-known internet providers of brain training, setting aside a few minutes each day to complete the above tasks can make you feel "smarter, sharper, and brighter".
By factoring in a mental workout in the same way that we might go to the gym to exercise, we get cleverer and our IQ rockets.
Just because it is a financial success does not mean it has any substance
That, at least, is the idea. And there are lots of people who buy it. In recent years, brain training has become a multimillion-pound business with companies such as Jungle Memory, Nintendo and CogniFit developing a wide range of user-friendly neuroscientific puzzles for the average punter. Lumosity itself has grown by 150% year-on-year since its launch in 2005 and now reaches more than 35 million people worldwide. In January alone, the company's mobile app was downloaded nearly 50,000 times a day and its revenue hit $24m (£16m).
Sadly, the scientific results are paper thin, what happens apparently is that you get better at playing
the games, but do the 100 billion neurons.synapses work more efficiently. Eh...I am afraid not.
By factoring in a mental workout in the same way that we might go to the gym to exercise, we get cleverer and our IQ rockets.
Just because it is a financial success does not mean it has any substance
That, at least, is the idea. And there are lots of people who buy it. In recent years, brain training has become a multimillion-pound business with companies such as Jungle Memory, Nintendo and CogniFit developing a wide range of user-friendly neuroscientific puzzles for the average punter. Lumosity itself has grown by 150% year-on-year since its launch in 2005 and now reaches more than 35 million people worldwide. In January alone, the company's mobile app was downloaded nearly 50,000 times a day and its revenue hit $24m (£16m).
Sadly, the scientific results are paper thin, what happens apparently is that you get better at playing
the games, but do the 100 billion neurons.synapses work more efficiently. Eh...I am afraid not.
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