the culture industry (Hollywood et al) has the fundamental effect of restricting the development of a critical awareness of the social conditions that confront us all.
The culture industry promotes domination by subverting the psychological development of the mass of people in complex, capitalist societies.
Horkheimer asserts, “amusement under late capitalism is the prolongation of work. It is sought after as an escape from the mechanized work process, and to recruit strength in order to be able to cope with it again.
But at the same time mechanization has such a power over man’s leisure and happiness, and so profoundly determines the manufacture of amusement goods, that it has the fundamental effect of pacifying its consumers.
Be it a record, film, or TV show, require no active interpretative role on the part of the consumer: all that is being asked of consumers is that they buy the goods.
No comments:
Post a Comment